Cross cultural awareness, sensitivity and understanding of how to tailor your business plan around cultural differences are indispensable to your strategy to optimize business success in international markets
Cross Cultural Business, Inc. was founded in Denver, Colorado with the mission of assisting companies expand international business by helping them understand and overcome the cultural and language barriers in international markets.
Our primary consulting expertise is in the high-tech and information technology (IT) industries, with focus around the US - Japan market opportunities. Additionally, we have a network of contacts and affiliates with expertise in special industry segments around the world to meet your needs. Our language translation and interpretation services cover a wide industry subject matters including computer technology, medical, engineering, pharmaceutical, financial, legal and other specialized fields. Our services include,
Market research:Market trends, user trends and competitive intelligence research of the US and Japan markets for the high-tech industry.
Product marketing strategy development:Development of product positioning, introduction and marketing and sales strategies for IT and high-tech products.
Distribution channel development: Product distribution channel strategy development, channel research, contract negotiation support for distribution rights and channel managment support.
In-country business entry support:In-country support in the US or Japan, tailored to your needs, including local office set-up, staffing, channel development, management and other aspects of setting up business in a new location.
Language translation/interpretation services: Document translation, meeting consecutive interpretation, simultaneous conference interpretation between English and Japanese, and language/cultural consulting/advisory services on a wide range of subject matters.
Cultural awareness training:Cultural awareness training and workshops for anyone wishing to spend time in Japan
Japanese language and cultural training: Japanese language instruction and cultural awareness sessions for students and business people.